AI Search & SEO

Win the answer. Not just the click.

Buyers stopped scrolling the SERP. They read the AI summary, the one trusted comparison, the cited source — then decide. We get your brand named, recommended, and chosen across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.

Get your AI search audit
6 surfaces
Mapped before strategy
85%
Of AI presence is shaped offsite
14 days
From audit to first fixes shipped
Trusted across ecommerce, B2B, travel, finance, and retail
Notcutts Farnell Travelsphere RCT Molahin Notcutts
01 · The Shift

Search became a recommendation engine. You're one signal out of many.

A modern buyer asks the model for an answer, not a list of blue links. That answer is stitched together from your site, third-party mentions, reviews, communities, comparison pages, and old SEO signals. Weak in two or three of those, and the answer recommends someone else.

Why most brands lose share of answer
Diagnosed across 30+ B2B & ecom accounts
01

AI skips brands with thin proof.

If positioning, reviews, and entity signals are weak or contradictory, the model defaults to whoever's documented better — usually a competitor with a stronger offsite trail.

ImpactPipeline lost before the buyer ever sees your site.
02

SEO alone can't fix this.

Classic SEO rebuilds rankings. AI visibility needs answer structure, citation logic, and earned third-party presence — none of which a sitemap or a keyword cluster will move.

ImpactRankings climb, share-of-answer stays flat.
03

Compounding signals own the long game.

Clear pages, structured data, earned mentions, and conversion-ready landings reinforce each other. Models notice the pattern. Buyers do too. The flywheel stops needing paid pressure to keep turning.

ImpactVisibility you stop having to rent.
02 · Position
Most agencies are still selling SEO packages. We build the system that makes you the answer — across Google, ChatGPT, Perplexity, Gemini, and every surface your buyer touches before the demo.
What this isn't

A retainer for monthly blog posts, a keyword tracker dashboard, or AI-generated content at scale.

What this is

An owned + earned visibility system measured against share-of-answer, qualified traffic, and assisted pipeline.

Who it's for

Brands with real revenue at stake who lose deals when AI recommends a competitor or a comparison page.

03 · Surfaces

The 8 places models look before they recommend you.

The point isn't chasing every shiny AI acronym. It's making the signals buyers and models actually use clearer, stronger, and easier to trust.

01
Google AI Overviews
Covered
02
ChatGPT & Search
Covered
03
Perplexity
Covered
04
Gemini
Covered
05
Copilot / Bing
Covered
06
Reddit & community proof
Covered
07
YouTube answers
Covered
08
Comparison & directories
Covered
04 · What we do

Four capabilities. One AI visibility system.

Audits without execution don't move rankings. Content without authority doesn't get cited. Visibility without CRO doesn't become revenue. We run all four as one engine.

01 · Diagnose

AI visibility audit

Map how every major answer engine describes you, where competitors get cited instead, and what pages or sources shape the response.

  • 30+ buyer prompts tested
  • Source attribution mapped
  • Competitor citation gap
  • Conversion-path readout
02 · Structure

Content & schema

Rebuild pages around answer extraction, entity clarity, structured data, and internal linking that models can crawl cleanly.

  • Answer-ready page rebuilds
  • Schema & entity markup
  • Comparison & buyer assets
  • Technical SEO foundation
03 · Authorise

Authority & citations

Strengthen the offsite trail — earned mentions, PR angles, review presence, communities, and third-party comparison pages.

  • Digital PR & outreach
  • Review & directory presence
  • Comparison-page wins
  • Community signal building
04 · Convert

Post-click conversion

Improve proof hierarchy, CTA fit, and landing-page clarity so the traffic AI sends actually moves through the funnel.

  • Landing-page rebuilds
  • Proof & objection design
  • CTA & funnel testing
  • Assisted-conversion tracking
05 · How it works

From answer audit to durable visibility.

We don't open with a pile of AI-generated blog posts. We open by finding what AI already says, what it trusts, and what's blocking the buyer from acting once they land.

Week 1–2 · Map

Find out what AI says about you today.

Prompt testing, citation mapping, ranking baseline, competitor gap analysis, source-influence audit, and a conversion readout on the pages buyers actually land on.

Week 3–6 · Fix owned

Rebuild what we control first.

Answer-ready page structure, entity and schema markup, internal linking, technical SEO health, and landing-page hierarchy on the highest-leverage pages.

Week 7–12 · Build earned

Earn the offsite signals AI trusts.

PR angles, citation outreach, review presence, comparison-page placement, community proof, and resources worth linking to in the first place.

Month 4+ · Compound

Track, expand, repeat.

Share-of-answer monitoring, referral-quality reporting, assisted-conversion attribution, and a monthly loop that decides what gets fixed, expanded, or promoted next.

06 · Selected proof

Visibility that changed revenue, not just rankings.

Not AI search case studies dressed up as something else. Real engagements where discovery, trust, and conversion got reorganised as one system — and the commercial number moved.

3000%

Local visibility recovered

Local search, CRM, and customer journeys aligned to restore discovery and bring lapsed buyers back.

+70%

Conversion growth

Reachability, proof hierarchy, and ecommerce experience treated as one buying path — not isolated channel fixes.

+25%

Digital revenue lift

Sharper landing journeys and demand-quality work helped travel traffic move through the funnel with less friction.

07 · Common questions

Sharp answers to the things buyers ask first.

The labels keep changing — AEO, GEO, LLMO. The underlying job stays the same: make your brand easier to understand, cite, recommend, and trust.

How is this different from SEO?
It doesn't replace SEO. You still need technical health, crawlability, content depth, and rankings. AI visibility adds answer structure, citation logic, entity clarity, third-party proof, and post-click conversion — the parts a sitemap can't reach.
What does the free audit actually include?
A read on how your brand appears across the major AI and search surfaces, a side-by-side against the competitors winning the prompts you should be winning, the pages and sources currently shaping the answer, and a prioritised list of fixes most likely to move visibility and pipeline first.
Do you write AI-generated content?
We use AI for research and analysis. The deliverable isn't generic generated content — it's structured pages, sharper evidence, better answers, useful resources, schema, and authority signals buyers and models can both trust.
Why do third-party mentions matter so much?
AI infers trust from the wider web. Reviews, communities, publications, videos, partner profiles, and comparison pages all influence whether your brand gets recommended or ignored — often more than your own homepage does.
How do you measure whether this works?
Share-of-answer across the prompts that matter, source citations, organic rankings, referral sessions from AI platforms, engagement quality, assisted conversions, and the specific pages and prompts producing commercial opportunities.
08 · Next step

See where AI is sending your buyers instead of you.

We map how AI and search surfaces describe your brand today, where competitors are winning the prompts you should own, and which fixes can move visibility and pipeline fastest. No deck. No retainer pitch.

Book your AI search audit