Estimate what cold email, LinkedIn, paid ads, and lifecycle email could return before you commit spend. Switch between B2B and B2C, adjust the inputs, and pressure-test the channel math.
15,000
1,000100,000
$ 10,000
$1K$500K
15.0K
Contacted
150
Replied
Reply 1.0%
38
Calls Booked
Book 25%
5.6
Deals Closed
Close 15%
$56K
Monthly Revenue
$675K
Annual Revenue
11.3x
ROI on $5K/mo
Break-Even
Deals to break even / mo0.5
Months 1 deal covers2.0
Cost per call booked (mid)$133
Fit Assessment
Excellent fit
Mid scenario - $10K ACV, 15K contacts/mo
Metric
Conservative
Mid
Optimistic
Cold outbound benchmarks are directional and model replies, qualified calls, and closed-won deals separately. Results vary by deliverability, ICP fit, offer, and sales follow-up.
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500
1005,000
$ 10,000
$1K$500K
500
Requests Sent
175
Accepted
Accept 35%
24
Meetings
Meet 14%
4.9
Deals Closed
Close 20%
$49K
Monthly Revenue
$588K
Annual Revenue
9.8x
ROI on $5K/mo
Break-Even
Deals to break even / mo0.5
Months 1 deal covers2.0
Cost per meeting (mid)$208
Fit Assessment
Strong fit
Mid scenario - $10K ACV, 500 connections/mo
Metric
Conservative
Mid
Optimistic
LinkedIn outbound benchmarks model accepted connections, qualified meetings, and closed-won deals separately. Results vary by profile strength, ICP, follow-up quality, and offer relevance.
Email my results
Get a snapshot of your projections - no pitch, just the numbers.
Ad Channel
$ 5,000
$500$50K
$ 10,000
$1K$500K
-
Impressions
-
Clicks
-
Leads
-
Deals / Purchases
-
Monthly Revenue
-
Cost / Lead
-
ROAS
Cost Breakdown
Cost per click (est.)-
Cost per lead-
Cost per deal-
Fit Assessment
-
Metric
Conservative
Mid
Optimistic
Projections use industry-standard CPMs/CPCs and conversion benchmarks. Results vary by creative quality, targeting, and landing page.
Email my results
Get a snapshot of your projections - no pitch, just the numbers.
10,000
1,000500,000
$ 150
$10$5,000
Based on 4 sends / month to your full list. Adjust list size to match your active subscriber count.
40.0K
Emails Sent/mo
8,800
Opens
Open 22%
1,584
Clicks
Click 18%
127
Orders
Conv 8%
$19K
Monthly Revenue
$39
Cost / Order (retainer)
3.8x
Return on $5K/mo
Cost Efficiency
Revenue per email sent$0.48
Cost per order (mid)$39
Orders to break even33
Fit Assessment
Good fit
Mid scenario - $150 AOV, 10K list
Metric
Conservative
Mid
Optimistic
Email benchmarks are based on ecommerce campaign averages. Flows and automations can outperform full-list campaigns when segmentation and timing are strong.
Email my results
Get a snapshot of your projections - no pitch, just the numbers.
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