.expertise-page {
  background: #151515;
  color: #f6f3ee;
}

.expertise-shell {
  position: relative;
  overflow: hidden;
  overscroll-behavior: auto;
  background:
    linear-gradient(rgba(255, 255, 255, 0.018) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.014) 1px, transparent 1px),
    #151515;
  background-size: 44px 44px;
}

.expertise-page .noise {
  opacity: 0.42;
}

.expertise-container {
  width: min(100% - 2rem, 78rem);
  margin: 0 auto;
}

.expertise-hero {
  padding: clamp(8rem, 13vw, 11rem) 0 clamp(4rem, 7vw, 6rem);
}

.expertise-breadcrumbs {
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
  margin-bottom: 1.4rem;
  color: rgba(246, 243, 238, 0.46);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.expertise-breadcrumbs a {
  color: rgba(246, 243, 238, 0.68);
  text-decoration: none;
}

.expertise-hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(18rem, 0.92fr);
  gap: clamp(1.25rem, 3vw, 2.4rem);
  align-items: stretch;
}

.expertise-hero__copy,
.expertise-hero__panel,
.expertise-card,
.expertise-band,
.expertise-related__panel {
  border: 1px solid rgba(246, 243, 238, 0.08);
  border-radius: 0.5rem;
  background: linear-gradient(180deg, rgba(24, 24, 24, 0.84), rgba(15, 16, 15, 0.92));
  box-shadow: 0 22px 70px rgba(0, 0, 0, 0.22);
}

.expertise-hero__copy {
  padding: clamp(1.6rem, 4vw, 3rem);
}

.expertise-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  margin-bottom: 1.1rem;
  color: #3eff68;
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.expertise-eyebrow::before {
  content: "";
  width: 0.48rem;
  height: 0.48rem;
  background: currentColor;
}

.expertise-title {
  max-width: 10ch;
  margin: 0 0 1.1rem;
  font-family: "Space Grotesk", "Onest", sans-serif;
  font-size: clamp(3.2rem, 7vw, 6.3rem);
  line-height: 0.9;
  letter-spacing: -0.075em;
  text-wrap: balance;
}

.expertise-summary {
  max-width: 43rem;
  margin: 0;
  color: rgba(246, 243, 238, 0.68);
  font-size: clamp(1rem, 1.4vw, 1.14rem);
  line-height: 1.72;
}

.expertise-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 2rem;
}

.expertise-actions .btn {
  min-height: 3.2rem;
}

.expertise-hero__panel {
  display: grid;
  align-content: space-between;
  gap: 1.2rem;
  padding: clamp(1.2rem, 2.4vw, 1.8rem);
}

.expertise-panel__label {
  margin: 0;
  color: rgba(246, 243, 238, 0.5);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.expertise-panel__title {
  margin: 0;
  max-width: 14ch;
  font-family: "Space Grotesk", "Onest", sans-serif;
  font-size: clamp(2rem, 4vw, 3.2rem);
  line-height: 0.95;
  letter-spacing: -0.06em;
  text-wrap: balance;
}

.expertise-panel__list {
  display: grid;
  gap: 0.7rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.expertise-panel__list li {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.78rem 0.85rem;
  border: 1px solid rgba(246, 243, 238, 0.08);
  border-radius: 0.5rem;
  background: rgba(255, 255, 255, 0.03);
  color: rgba(246, 243, 238, 0.74);
  font-size: 0.9rem;
  line-height: 1.35;
}

.expertise-panel__list li::after {
  content: "";
  width: 0.5rem;
  height: 0.5rem;
  flex: 0 0 auto;
  background: #3eff68;
}

.expertise-section {
  padding: clamp(4rem, 7vw, 6rem) 0;
  border-top: 1px solid rgba(246, 243, 238, 0.06);
}

.expertise-section__head {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.1fr);
  gap: clamp(1rem, 4vw, 3rem);
  margin-bottom: 1.5rem;
}

.expertise-section__head h2 {
  margin: 0;
  max-width: 12ch;
  font-family: "Space Grotesk", "Onest", sans-serif;
  font-size: clamp(2.2rem, 4.8vw, 4.6rem);
  line-height: 0.95;
  letter-spacing: -0.07em;
  text-wrap: balance;
}

.expertise-section__head p {
  margin: 0;
  max-width: 39rem;
  align-self: end;
  color: rgba(246, 243, 238, 0.66);
  line-height: 1.7;
}

.expertise-card-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.85rem;
}

.expertise-card {
  padding: clamp(1.1rem, 2.4vw, 1.45rem);
}

.expertise-card span {
  display: inline-flex;
  margin-bottom: 1.1rem;
  color: #3eff68;
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.expertise-card h3 {
  margin: 0 0 0.65rem;
  color: #f6f3ee;
  font-size: clamp(1.25rem, 1.8vw, 1.6rem);
  line-height: 1.05;
  letter-spacing: -0.04em;
}

.expertise-card p {
  margin: 0;
  color: rgba(246, 243, 238, 0.62);
  font-size: 0.93rem;
  line-height: 1.62;
}

.expertise-band {
  padding: clamp(1.3rem, 3vw, 2rem);
}

.expertise-band__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(1.2rem, 4vw, 3rem);
  align-items: start;
}

.expertise-band h2 {
  margin: 0;
  max-width: 13ch;
  font-family: "Space Grotesk", "Onest", sans-serif;
  font-size: clamp(2.2rem, 4.4vw, 4rem);
  line-height: 0.95;
  letter-spacing: -0.07em;
}

.expertise-step-list {
  display: grid;
  gap: 0.75rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.expertise-step-list li {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 0.8rem;
  padding: 0.95rem;
  border: 1px solid rgba(246, 243, 238, 0.08);
  border-radius: 0.5rem;
  background: rgba(255, 255, 255, 0.025);
}

.expertise-step-list strong {
  display: block;
  margin-bottom: 0.25rem;
  color: #f6f3ee;
}

.expertise-step-list span {
  display: grid;
  place-items: center;
  width: 1.85rem;
  height: 1.85rem;
  border: 1px solid rgba(62, 255, 104, 0.18);
  border-radius: 999px;
  color: #3eff68;
  font-size: 0.76rem;
  font-weight: 800;
}

.expertise-step-list p {
  margin: 0;
  color: rgba(246, 243, 238, 0.62);
  font-size: 0.92rem;
  line-height: 1.56;
}

.expertise-related__panel {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 1rem;
  align-items: center;
  padding: clamp(1.2rem, 3vw, 2rem);
}

.expertise-related__panel h2 {
  margin: 0 0 0.5rem;
  font-family: "Space Grotesk", "Onest", sans-serif;
  font-size: clamp(2rem, 3.4vw, 3.4rem);
  line-height: 0.95;
  letter-spacing: -0.06em;
}

.expertise-related__panel p {
  margin: 0;
  color: rgba(246, 243, 238, 0.64);
  line-height: 1.65;
}

@media (max-width: 991px) {
  .expertise-hero__grid,
  .expertise-section__head,
  .expertise-band__grid,
  .expertise-related__panel {
    grid-template-columns: 1fr;
  }

  .expertise-card-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 640px) {
  .expertise-container {
    width: min(100% - 1rem, 78rem);
  }

  .expertise-card-grid {
    grid-template-columns: 1fr;
  }

  .expertise-actions,
  .expertise-related__panel .expertise-actions {
    flex-direction: column;
  }

  .expertise-actions .btn {
    width: 100%;
  }
}

.demand-page {
  --dg-bg: #151515;
  --dg-panel: rgba(24, 24, 24, 0.9);
  --dg-panel-strong: #1f1f1f;
  --dg-ink: #f6f3ee;
  --dg-muted: rgba(246, 243, 238, 0.68);
  --dg-soft: rgba(246, 243, 238, 0.1);
  --dg-line: rgba(246, 243, 238, 0.12);
  --dg-accent: #3eff68;
  --dg-blue: #4664ff;
  --dg-orange: #ff5a14;
}

.demand-shell {
  position: relative;
  overflow: hidden;
  background:
    linear-gradient(rgba(255, 255, 255, 0.018) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.014) 1px, transparent 1px),
    var(--dg-bg);
  background-size: 44px 44px;
  color: var(--dg-ink);
}

.demand-container {
  width: min(100% - 2rem, 76rem);
  margin: 0 auto;
}

.demand-kicker {
  margin: 0 0 1.15rem;
  color: var(--dg-accent);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}

.demand-shell h1,
.demand-shell h2,
.demand-shell h3,
.demand-shell p {
  letter-spacing: 0;
}

.demand-shell h1,
.demand-shell h2 {
  margin: 0;
  font-family: "Space Grotesk", "Onest", sans-serif;
  color: var(--dg-ink);
  text-wrap: balance;
}

.demand-shell h1 {
  max-width: 15ch;
  font-size: clamp(3.2rem, 4.9vw, 5.25rem);
  line-height: 1;
}

.demand-shell h2 {
  font-size: clamp(2.2rem, 4.5vw, 4.5rem);
  line-height: 0.98;
}

.demand-shell h3 {
  margin: 0;
  color: var(--dg-ink);
  font-size: clamp(1.25rem, 1.7vw, 1.7rem);
  line-height: 1.18;
}

.demand-shell p {
  color: var(--dg-muted);
  line-height: 1.7;
}

.demand-lede {
  max-width: 45rem;
  margin: 1.2rem 0 0;
  font-size: 1rem;
}

.demand-hero {
  padding: clamp(8.5rem, 12vw, 11.5rem) 0 5rem;
}

.demand-hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(24rem, 0.9fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: center;
}

.demand-hero__copy > p:not(.demand-kicker) {
  max-width: 40rem;
  margin: 1.55rem 0 0;
  font-size: clamp(1rem, 1.3vw, 1.16rem);
}

.demand-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  margin-top: 2rem;
}

.demand-btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 3rem;
  padding: 0 1.35rem;
  border: 1px solid var(--dg-line);
  border-radius: 0.25rem;
  color: var(--dg-ink);
  font-weight: 800;
  text-decoration: none;
  transition: transform 180ms ease, border-color 180ms ease, background 180ms ease;
}

.demand-btn:hover {
  transform: translateY(-1px);
  border-color: rgba(62, 255, 104, 0.45);
}

.demand-btn--primary {
  border-color: var(--dg-accent);
  background: var(--dg-accent);
  color: #071008;
}

.demand-btn--outline {
  background: rgba(255, 255, 255, 0.02);
}

.demand-hero__visual,
.demand-visual-board,
.method-visual,
.channel-preview,
.people-visual,
.email-visual,
.fit-visual {
  position: relative;
  min-height: 26rem;
  border: 1px solid var(--dg-line);
  border-radius: 0.5rem;
  background:
    linear-gradient(rgba(255, 255, 255, 0.03) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.026) 1px, transparent 1px),
    rgba(255, 255, 255, 0.025);
  background-size: 8rem 8rem;
  overflow: hidden;
}

.mock-grid {
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at 70% 65%, rgba(62, 255, 104, 0.1), transparent 22rem);
}

.mock-card,
.mock-ad,
.mock-stat,
.creative-card,
.method-visual article,
.solution-card,
.channel-card,
.fit-board,
.email-visual article,
.email-metrics,
.person-row {
  border: 1px solid rgba(246, 243, 238, 0.14);
  border-radius: 0.35rem;
  background: rgba(246, 243, 238, 0.92);
  color: #111626;
  box-shadow: 0 1.4rem 3rem rgba(0, 0, 0, 0.25);
}

.mock-card--strategy {
  position: absolute;
  top: 10%;
  left: 10%;
  width: min(18rem, 58%);
  padding: 0.6rem;
}

.mock-card__top {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.55rem;
  border-radius: 0.2rem;
  background: white;
  font-size: 0.82rem;
}

.mock-icon {
  display: grid;
  place-items: center;
  width: 1.45rem;
  height: 1.45rem;
  border-radius: 0.18rem;
  background: #0a66c2;
  color: white;
  font-size: 0.75rem;
  font-weight: 900;
}

.mock-card__body {
  margin-top: 0.55rem;
  padding: 0.65rem;
  border-radius: 0.2rem;
  background: #f4f7ff;
}

.mock-card__body span,
.mock-card__body b,
.mock-stat span,
.creative-card span {
  display: block;
  color: rgba(17, 22, 38, 0.52);
  font-size: 0.62rem;
  text-transform: uppercase;
}

.mock-card__body h3 {
  margin: 0.18rem 0 0.6rem;
  color: #111626;
  font-size: 0.95rem;
}

.mock-cols {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.45rem;
}

.mock-cols p {
  margin: 0;
  color: rgba(17, 22, 38, 0.62);
  font-size: 0.62rem;
  line-height: 1.3;
}

.mock-stack {
  position: absolute;
  left: 9%;
  bottom: 13%;
  display: grid;
  gap: 0.55rem;
}

.mock-source {
  display: grid;
  place-items: center;
  width: 2.65rem;
  height: 2.65rem;
  border-radius: 0.25rem;
  background: white;
  color: var(--dg-blue);
  font-weight: 900;
  box-shadow: 0 1rem 2rem rgba(0, 0, 0, 0.18);
}

.mock-ad {
  position: absolute;
  right: 18%;
  bottom: 6%;
  width: min(16rem, 50%);
  padding: 0.75rem;
  background: #111626;
  color: white;
}

.mock-ad__brand {
  display: block;
  margin-bottom: 0.55rem;
  color: white;
  font-weight: 800;
}

.mock-ad__screen {
  height: 8.5rem;
  border-radius: 0.2rem;
  background:
    linear-gradient(135deg, rgba(62, 255, 104, 0.9), rgba(70, 100, 255, 0.85)),
    linear-gradient(#fff, #fff);
}

.mock-ad strong {
  display: block;
  margin-top: 0.7rem;
  font-size: 0.85rem;
}

.mock-stat {
  position: absolute;
  right: 6%;
  padding: 0.85rem 1rem;
  min-width: 9rem;
}

.mock-stat--one {
  top: 38%;
}

.mock-stat--two {
  bottom: 25%;
}

.mock-stat strong {
  display: block;
  color: #111626;
  font-size: 1.8rem;
  line-height: 1.1;
}

.mock-stat small {
  color: var(--dg-blue);
}

.demand-logo-strip {
  padding: 1.5rem 0 5rem;
}

.demand-logo-strip__inner {
  display: grid;
  grid-template-columns: minmax(14rem, 0.5fr) 1fr;
  gap: 2rem;
  align-items: center;
}

.demand-logo-strip p {
  margin: 0;
  color: var(--dg-ink);
  font-weight: 700;
  line-height: 1.35;
}

.demand-logo-row {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem 1.5rem;
  align-items: center;
  color: rgba(246, 243, 238, 0.72);
  font-size: 1.05rem;
  font-weight: 900;
}

.demand-framework {
  padding: 5.5rem 0 2rem;
  border-top: 1px solid var(--dg-soft);
}

.demand-framework h2 {
  font-size: clamp(2.6rem, 5vw, 4.8rem);
}

.demand-split {
  padding: 4rem 0;
}

.demand-split__grid {
  display: grid;
  grid-template-columns: minmax(22rem, 0.9fr) minmax(0, 1fr);
  gap: clamp(2rem, 6vw, 5rem);
  align-items: center;
}

.demand-split__grid--reverse {
  grid-template-columns: minmax(0, 1fr) minmax(22rem, 0.9fr);
}

.demand-copy-panel h2 {
  max-width: 14ch;
  font-size: clamp(2rem, 3.5vw, 3.35rem);
}

.demand-copy-panel p {
  max-width: 36rem;
  margin: 1.2rem 0 0;
}

.demand-checks {
  display: grid;
  gap: 0.65rem;
  margin: 1.6rem 0 0;
  padding: 0;
  list-style: none;
}

.demand-checks li {
  position: relative;
  padding-left: 1.35rem;
  color: rgba(246, 243, 238, 0.76);
  line-height: 1.45;
}

.demand-checks li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.45rem;
  width: 0.55rem;
  height: 0.32rem;
  border-left: 1px solid var(--dg-accent);
  border-bottom: 1px solid var(--dg-accent);
  transform: rotate(-45deg);
}

.creative-card {
  position: absolute;
  width: min(16.5rem, 62%);
  padding: 0.75rem;
  background: rgba(246, 243, 238, 0.96);
}

.creative-card--one {
  left: 10%;
  top: 12%;
}

.creative-card--two {
  right: 8%;
  bottom: 16%;
}

.creative-card strong {
  display: block;
  margin: 0.2rem 0 0.75rem;
  color: #111626;
  font-size: 0.9rem;
}

.creative-frame {
  display: grid;
  place-items: end start;
  min-height: 10rem;
  padding: 1rem;
  border-radius: 0.2rem;
}

.creative-frame p {
  max-width: 13rem;
  margin: 0;
  color: white;
  font-size: 1.05rem;
  font-weight: 800;
  line-height: 1.12;
}

.creative-frame--dark {
  background: radial-gradient(circle at 75% 20%, rgba(62, 255, 104, 0.45), transparent 35%), #102318;
}

.creative-frame--light {
  background: radial-gradient(circle at 78% 35%, rgba(255, 90, 20, 0.6), transparent 30%), #e2f46e;
}

.creative-frame--blue {
  background: linear-gradient(135deg, #4664ff, #1d2d8f);
}

.creative-frame--aqua {
  background: linear-gradient(135deg, #8ff4ef, #0b73ff);
}

.mini-status {
  position: absolute;
  top: 15%;
  right: 11%;
  padding: 0.8rem 1rem;
  border-radius: 0.25rem;
  background: rgba(246, 243, 238, 0.96);
  color: #111626;
  font-weight: 800;
}

.mini-status b {
  margin-left: 0.5rem;
  padding: 0.18rem 0.42rem;
  border-radius: 999px;
  background: #111626;
  color: var(--dg-accent);
  font-size: 0.62rem;
  text-transform: uppercase;
}

.demand-center-action {
  display: flex;
  justify-content: center;
  margin-top: 1.25rem;
}

.demand-method,
.demand-channels,
.demand-steps,
.demand-fit,
.demand-faq,
.demand-final-cta {
  padding: clamp(5rem, 8vw, 7rem) 0;
  border-top: 1px solid var(--dg-soft);
}

.demand-method h2 {
  max-width: 22ch;
}

.method-grid {
  display: grid;
  grid-template-columns: 15rem minmax(16rem, 0.9fr) minmax(0, 1fr);
  gap: 1.2rem;
  margin-top: 3.5rem;
  align-items: stretch;
}

.method-phases {
  display: grid;
  border: 1px solid var(--dg-line);
  border-radius: 0.4rem;
  overflow: hidden;
}

.method-phase {
  min-height: 6.4rem;
  padding: 1rem;
  border: 0;
  border-bottom: 1px solid var(--dg-line);
  background: rgba(255, 255, 255, 0.02);
  color: var(--dg-ink);
  text-align: left;
  font-size: 1rem;
  line-height: 1.25;
  cursor: pointer;
}

.method-phase:last-child {
  border-bottom: 0;
}

.method-phase span {
  display: block;
  margin-bottom: 0.55rem;
  color: var(--dg-accent);
  font-size: 0.68rem;
  font-weight: 900;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.method-phase.is-active {
  background: var(--dg-accent);
  color: #071008;
}

.method-phase.is-active span {
  color: #071008;
}

.method-visual {
  min-height: auto;
  padding: 4rem 2rem;
}

.method-visual article {
  padding: 1rem;
  background: rgba(246, 243, 238, 0.95);
}

.method-visual article + article {
  margin-top: 1rem;
}

.method-visual strong {
  color: #111626;
}

.method-visual p {
  margin: 0.45rem 0 0;
  color: rgba(17, 22, 38, 0.65);
  font-size: 0.82rem;
}

.mini-table {
  display: grid;
  gap: 0.4rem;
  margin: 1rem auto;
  padding: 1rem;
  border: 1px solid rgba(246, 243, 238, 0.14);
  border-radius: 0.3rem;
  background: rgba(246, 243, 238, 0.95);
}

.mini-table span {
  height: 0.5rem;
  border-radius: 999px;
  background: rgba(70, 100, 255, 0.25);
}

.method-content {
  align-self: start;
}

.method-panel {
  display: none;
}

.method-panel.is-active {
  display: block;
}

.method-panel h3 {
  font-size: clamp(1.3rem, 2vw, 1.8rem);
}

.method-panel strong {
  display: inline-flex;
  margin-top: 1rem;
  color: var(--dg-ink);
}

.method-proof {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.5rem;
  align-items: center;
  margin-top: 1.8rem;
  padding: 1rem;
  border: 1px solid rgba(62, 255, 104, 0.3);
  border-radius: 0.3rem;
  background: rgba(62, 255, 104, 0.06);
}

.method-proof strong {
  margin: 0;
  color: var(--dg-accent);
  font-size: 3rem;
  line-height: 1;
}

.method-proof p {
  margin: 0;
}

.demand-channels {
  background: rgba(70, 100, 255, 0.08);
}

.channel-toggle {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0.7rem;
  margin-top: 2.8rem;
  padding: 0.85rem;
  border: 1px solid rgba(70, 100, 255, 0.42);
  background: rgba(255, 255, 255, 0.02);
}

.channel-toggle span:last-child {
  color: rgba(246, 243, 238, 0.45);
}

.channel-toggle button {
  width: 3.3rem;
  height: 1.7rem;
  padding: 0.2rem;
  border: 0;
  border-radius: 999px;
  background: var(--dg-blue);
  cursor: pointer;
}

.channel-toggle button span {
  display: block;
  width: 1.3rem;
  height: 1.3rem;
  border-radius: 999px;
  background: white;
  transition: transform 180ms ease;
}

.channel-toggle button[aria-pressed="true"] span {
  transform: translateX(1.55rem);
}

.channel-tabs {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1rem;
  margin-top: 1.2rem;
}

.channel-tabs button {
  min-height: 2.8rem;
  border: 1px solid rgba(70, 100, 255, 0.5);
  border-radius: 0.2rem;
  background: transparent;
  color: var(--dg-ink);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  cursor: pointer;
}

.channel-tabs button.is-active {
  border-color: var(--dg-blue);
  background: var(--dg-blue);
}

.channel-card {
  display: grid;
  grid-template-columns: minmax(18rem, 0.45fr) 1fr;
  gap: 1.5rem;
  margin-top: 1.6rem;
  padding: 1.6rem;
  background: rgba(246, 243, 238, 0.94);
  color: #111626;
}

.channel-copy {
  padding: 1rem;
}

.channel-icon {
  display: grid;
  place-items: center;
  width: 3.4rem;
  height: 3.4rem;
  margin-bottom: 4rem;
  border-radius: 0.2rem;
  background: rgba(70, 100, 255, 0.1);
  color: var(--dg-blue);
  font-size: 1.7rem;
  font-weight: 900;
}

.channel-copy h3 {
  color: #111626;
  font-size: 1.8rem;
}

.channel-copy p {
  max-width: 20rem;
  color: rgba(17, 22, 38, 0.7);
}

.channel-preview {
  min-height: 26rem;
  border-color: rgba(17, 22, 38, 0.12);
  background:
    linear-gradient(rgba(17, 22, 38, 0.04) 1px, transparent 1px),
    linear-gradient(90deg, rgba(17, 22, 38, 0.035) 1px, transparent 1px),
    #edf1ff;
  background-size: 7rem 7rem;
}

.search-window,
.calendar-window,
.ad-strip {
  position: absolute;
  border: 1px solid rgba(17, 22, 38, 0.14);
  border-radius: 0.35rem;
  background: white;
  box-shadow: 0 1rem 2.4rem rgba(17, 22, 38, 0.12);
}

.search-window {
  left: 10%;
  top: 8%;
  width: 54%;
  height: 54%;
  padding: 1.2rem;
}

.search-window > span {
  display: block;
  height: 0.8rem;
  margin-bottom: 0.8rem;
  background: #e7e9ef;
}

.search-window article {
  position: absolute;
  right: 6%;
  bottom: 10%;
  width: 54%;
  padding: 1rem;
  border-radius: 0.28rem;
  background: linear-gradient(135deg, #0c80ff, #004bd8);
  color: white;
  font-weight: 900;
}

.calendar-window {
  right: 8%;
  top: 9%;
  width: 32%;
  height: 66%;
  display: grid;
  align-content: center;
  justify-items: center;
  gap: 0.6rem;
  background: #edf8fb;
}

.calendar-window strong {
  color: #111626;
}

.calendar-window span {
  display: inline-flex;
  padding: 0.45rem 0.75rem;
  border-radius: 0.25rem;
  background: var(--dg-accent);
  color: #071008;
  font-weight: 800;
}

.calendar-window span + span {
  background: white;
  color: rgba(17, 22, 38, 0.55);
}

.ad-strip {
  left: 10%;
  right: 8%;
  bottom: 5%;
  display: grid;
  grid-template-columns: 8rem 1fr auto;
  gap: 1rem;
  align-items: center;
  padding: 0.75rem;
}

.ad-strip span {
  height: 4.6rem;
  border-radius: 0.2rem;
  background: #111626;
}

.ad-strip p {
  height: 1rem;
  margin: 0;
  border-radius: 999px;
  background: #e7e9ef;
}

.ad-strip i {
  width: 2.8rem;
  height: 2.8rem;
  border-radius: 999px;
  background: #e7e9ef;
}

.demand-solutions {
  padding: clamp(5rem, 8vw, 7rem) 0;
}

.demand-solutions__panel {
  padding: clamp(2rem, 5vw, 4rem);
  border-radius: 1rem;
  background: #1d1d1d;
}

.demand-solutions h2,
.demand-solutions > .demand-container > p {
  text-align: center;
}

.demand-solutions h2 {
  max-width: 16ch;
  margin: 0 auto;
}

.demand-solutions > .demand-container > p {
  margin: 1rem auto 0;
}

.solution-grid {
  display: grid;
  grid-template-columns: minmax(18rem, 0.42fr) 1fr;
  gap: 2rem;
  margin-top: 3rem;
}

.solution-tabs {
  display: grid;
  gap: 0.7rem;
}

.solution-tabs button {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  min-height: 4.4rem;
  padding: 1.1rem 1.25rem;
  border: 1px solid rgba(246, 243, 238, 0.08);
  border-radius: 0.55rem;
  background: rgba(255, 255, 255, 0.02);
  color: rgba(246, 243, 238, 0.78);
  text-align: left;
  font-size: 1rem;
  font-weight: 800;
  cursor: pointer;
}

.solution-tabs button span {
  color: var(--dg-accent);
}

.solution-tabs button.is-active {
  background: linear-gradient(90deg, rgba(62, 255, 104, 0.18), rgba(255, 255, 255, 0.035));
  color: var(--dg-accent);
}

.solution-card {
  min-height: 24rem;
  padding: clamp(1.5rem, 4vw, 3rem);
  background: rgba(246, 243, 238, 0.96);
  color: #111626;
}

.solution-card__dot {
  display: block;
  width: 3.4rem;
  height: 3.4rem;
  margin-bottom: 2rem;
  border-radius: 999px;
  background: rgba(62, 255, 104, 0.16);
}

.solution-card h3 {
  max-width: 28rem;
  color: #111626;
}

.solution-card p {
  max-width: 32rem;
  color: rgba(17, 22, 38, 0.72);
}

.demand-steps {
  background: rgba(255, 255, 255, 0.02);
}

.steps-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(3rem, 8vw, 7rem) clamp(2rem, 6vw, 6rem);
  align-items: center;
}

.step-copy h2 {
  font-size: clamp(2rem, 3.5vw, 3.2rem);
}

.step-copy h3 {
  margin-top: 1.4rem;
  font-size: 1rem;
}

.arrow-list {
  display: grid;
  gap: 1rem;
  margin: 2rem 0;
  padding: 0;
  list-style: none;
}

.arrow-list li {
  position: relative;
  padding-left: 2.4rem;
  color: rgba(246, 243, 238, 0.72);
  line-height: 1.5;
}

.arrow-list li::before {
  content: "->";
  position: absolute;
  left: 0;
  color: var(--dg-accent);
  font-weight: 900;
}

.circle-link {
  display: inline-flex;
  align-items: center;
  gap: 1rem;
  color: var(--dg-ink);
  font-weight: 900;
  text-decoration: none;
}

.circle-link span {
  display: grid;
  place-items: center;
  width: 2.8rem;
  height: 2.8rem;
  border: 1px solid var(--dg-accent);
  border-radius: 999px;
  color: var(--dg-accent);
}

.people-visual,
.email-visual,
.fit-visual {
  min-height: 24rem;
  border: 0;
  background: rgba(255, 255, 255, 0.025);
}

.person-row {
  position: relative;
  display: grid;
  grid-template-columns: 3rem 1fr auto auto;
  gap: 0.8rem;
  align-items: center;
  width: 72%;
  margin: 2rem auto;
  padding: 0.7rem;
  background: rgba(246, 243, 238, 0.94);
}

.person-row span {
  width: 2.5rem;
  height: 2.5rem;
  border-radius: 999px;
  background: linear-gradient(135deg, #ffb085, var(--dg-accent));
}

.person-row i {
  height: 0.75rem;
  border-radius: 999px;
  background: #e6e8ee;
}

.person-row b,
.person-row em {
  width: 2.2rem;
  height: 2.2rem;
  border-radius: 0.25rem;
  background: rgba(70, 100, 255, 0.16);
}

.person-row em {
  background: var(--dg-accent);
}

.email-visual {
  display: grid;
  place-items: center;
}

.email-visual article {
  width: min(21rem, 80%);
  padding: 1.2rem;
}

.email-visual strong {
  color: #111626;
}

.email-visual p {
  margin: 0.3rem 0 1rem;
  color: rgba(17, 22, 38, 0.55);
  font-size: 0.82rem;
}

.email-visual article span {
  display: inline-flex;
  margin: 0.3rem;
  padding: 0.35rem 0.55rem;
  border-radius: 0.25rem;
  background: rgba(70, 100, 255, 0.12);
  color: var(--dg-blue);
  font-size: 0.72rem;
  font-weight: 800;
}

.email-metrics {
  display: flex;
  gap: 1rem;
  margin-top: -2rem;
  padding: 0.8rem 1rem;
}

.email-metrics b {
  color: rgba(17, 22, 38, 0.72);
}

.fit-grid {
  display: grid;
  grid-template-columns: minmax(20rem, 0.9fr) minmax(0, 1fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: center;
}

.fit-visual {
  min-height: 33rem;
  border-radius: 0.8rem;
  background:
    linear-gradient(135deg, rgba(62, 255, 104, 0.2), transparent 40%),
    linear-gradient(180deg, rgba(246, 243, 238, 0.15), rgba(255, 255, 255, 0.02));
}

.fit-board {
  position: absolute;
  inset: 8%;
  display: grid;
  place-items: center;
  background: rgba(246, 243, 238, 0.93);
}

.fit-board span {
  position: absolute;
  width: 5rem;
  height: 5rem;
  border-radius: 999px;
  background: rgba(62, 255, 104, 0.2);
}

.fit-board span:nth-child(1) {
  left: 17%;
  top: 22%;
}

.fit-board span:nth-child(2) {
  right: 18%;
  top: 35%;
}

.fit-board span:nth-child(3) {
  left: 38%;
  bottom: 20%;
}

.fit-board p {
  margin: 0;
  color: #111626;
  font-size: 2rem;
  font-weight: 900;
}

.fit-copy h2 {
  max-width: 12ch;
}

.fit-list {
  display: grid;
  gap: 0.9rem;
  margin: 1.8rem 0;
  padding: 0;
  list-style: none;
}

.fit-list li {
  position: relative;
  padding-left: 2rem;
  color: rgba(246, 243, 238, 0.78);
  line-height: 1.5;
}

.fit-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.12rem;
  display: grid;
  place-items: center;
  width: 1.1rem;
  height: 1.1rem;
  border-radius: 999px;
  background: var(--dg-accent);
}

.demand-faq h2,
.demand-final-cta h2,
.demand-final-cta p {
  text-align: center;
}

.demand-faq h2 {
  font-size: clamp(2.4rem, 4vw, 4rem);
}

.faq-list {
  width: min(100%, 48rem);
  margin: 3rem auto 0;
}

.faq-list button {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  width: 100%;
  padding: 1.6rem 0;
  border: 0;
  border-bottom: 1px solid rgba(246, 243, 238, 0.14);
  background: transparent;
  color: var(--dg-ink);
  text-align: left;
  font-weight: 900;
  cursor: pointer;
}

.faq-list span {
  color: rgba(246, 243, 238, 0.7);
  font-size: 1.4rem;
}

.demand-final-cta {
  background: rgba(255, 255, 255, 0.035);
}

.demand-final-cta p {
  max-width: 44rem;
  margin: 1.3rem auto 2rem;
}

.demand-final-cta .demand-btn {
  margin: 0 auto;
}

@media (max-width: 1100px) {
  .method-grid {
    grid-template-columns: 1fr;
  }

  .method-phases {
    grid-template-columns: repeat(5, minmax(9rem, 1fr));
    overflow-x: auto;
  }

  .method-phase {
    border-bottom: 0;
    border-right: 1px solid var(--dg-line);
  }
}

@media (max-width: 900px) {
  .demand-hero__grid,
  .demand-logo-strip__inner,
  .demand-split__grid,
  .demand-split__grid--reverse,
  .channel-card,
  .solution-grid,
  .steps-grid,
  .fit-grid {
    grid-template-columns: 1fr;
  }

  .channel-tabs {
    grid-template-columns: 1fr 1fr;
  }

  .demand-hero__visual,
  .demand-visual-board {
    min-height: 30rem;
  }
}

@media (max-width: 640px) {
  .demand-container {
    width: min(100% - 1rem, 76rem);
  }

  .demand-shell h1 {
    font-size: clamp(3rem, 16vw, 4.2rem);
  }

  .demand-actions,
  .channel-toggle,
  .channel-tabs {
    display: grid;
    grid-template-columns: 1fr;
  }

  .demand-btn {
    width: 100%;
  }

  .mock-card--strategy,
  .mock-ad,
  .mock-stat,
  .creative-card {
    position: relative;
    inset: auto;
    width: auto;
    margin: 1rem;
  }

  .mock-stack,
  .mini-status {
    display: none;
  }

  .demand-hero__visual,
  .demand-visual-board {
    min-height: auto;
    padding: 0.25rem 0;
  }

  .method-phases {
    grid-template-columns: 1fr;
  }

  .channel-preview {
    min-height: 22rem;
  }

  .search-window,
  .calendar-window,
  .ad-strip {
    position: relative;
    inset: auto;
    width: auto;
    margin: 1rem;
  }

  .ad-strip {
    grid-template-columns: 1fr;
  }
}